About Identity


Identity –The Image Management Studio is a Professional Image Consultancy firm led by the Principal Consultant and Director, Trupti Nachane.

Your Image is “you in the minds of the people, what they think about you, how they perceive you”. We all have an Image, a Personal Brand, whether we are aware of it or not. We reflect/present our brand daily, wherever we go

The question is whether this personal asset – your Image, is working for you, or against you.

In today’s fast paced and competitive world, Image does matter, as people we meet often evaluate us based on what meets the eye. Your Image is your visual resumé! The right image makes people attribute confidence, superior ability and other positive aspects to you

Identity’s strength lies in the ability to tap into this powerful resource, which is often ignored. Our passionate endeavour at Identity is to empower you to make your Image or Personal Brand work to your advantage leading to professional, personal and social success. The result is a strong, appropriate, attractive, authentic and affordable Image

We offer customized Image Management Solutions in the ABC of Image:

• Appearance • Behaviour • Communication

We work with individuals as well as corporate clients to equip them with information and skills necessary to portray a Winning Image. We guide our clients to optimally use Clothing, Grooming, Etiquette, Body Language, Verbal and Vocal Communication skills to maximize their impact on others.

Our services are tailor made as per your needs by conducting a detailed Client Need Analysis and further a Lifestyle Evaluation. We look into all aspects – from Inner Self, Characteristics and Goals to Outer Environment, Roles and Occasions in order to offer you the best possible solution for the “Authentic You”.

Identity also conducts interactive workshops on varying topics for corporate clients, for students, open workshops for people from diverse roles and backgrounds.

When we seek to discover the best in others, we somehow bring out the best in ourselves

_William Arthur Ward

About Image Management

What is Image Management?

Image management is the ongoing process of evaluating and controlling the impact of your appearance and the resulting response on you and others”.

It is the art and science of consistently projecting an appropriate and powerful image.

Image Management teaches us to optimally use Clothing, Grooming, Etiquette, Body Language, Verbal & Vocal Communication skills to maximize our impact on others. These aspects contribute to building the right and positive image that works to our advantage in our personal, professional and social lives. The right image makes people attribute confidence, superior ability and other positive elements to us.

Image Management does not focus only on the outside (physical attributes) aspects of an individual, but also takes into account a person’s inner self, personality characteristics, individual roles, goals, personal style and values.

Image Management thus uses an “Inside Out Approach”. .

Why Image Management?

“You Cannot Not Communicate!”

Just by your presence, your Appearance sends out a message – to you and to others. Your personal brand is always announcing itself everywhere you go.

Wouldn’t it help if this message or announcement is positive and always appropriate as desired? Image Management can be used as a powerful tool to make this Image or Personal Brand work for your benefit. You will now be aware and in control of the impact made by you, on yourself and on others.

A Winning Image opens doors to opportunities faster; gives the needed extra edge for people who need to maintain a public image; helps you leave a mark at interviews, leads you to corporate and financial success; enables to build better personal and professional relationships by managing behavioural aspects; creates positive impact and transactional delight by practising good etiquette; guides you to use impressive vocal and verbal communication techniques to deliver powerful presentations or speeches; gives you confidence to dine and host in style!

Corporate groups or professionals will benefit from increased self esteem, self confidence and credibility; leading to better performance and improved productivity, decreased absenteeism. They would be better poised to reflect authority, ability and sensitivity to others, thus reaping the fruits of projecting a successful professional image.

Who Needs Image Management?

Irrespective of age, gender, corporate or professional designation, or life roles, all can benefit by imbibing the art of making impactful and positive impressions and hence confidently go about in the pursuit of their goals and aspirations.

The following can/do seek Image Consulting:

  • Entrepreneurs
  • Young Professionals, Executives, Managers
  • Management, CXOs
  • Educational Institutions
  • Students, Teachers
  • Teenagers, Younger Children
  • Homemakers
  • Brides-to-be and Grooms-to-be
  • Celebrities and Public Figures

About Trupti Nachane

Trupti Nachane2

Trupti Nachane, is the Founder and Director of Identity – The Image Management Studio.

She is a qualified Image Management Consultant, from the Image Consulting Business Institute (ICBI), the pioneer institute in India in this industry. She is trained under the curriculum of Judith Rasband (one of the 10 global Image Masters) Conselle L.C. Institute of Image Management, U.S.A. Trupti is a member of IMPA – Image Management Professionals Association, the only association of image consultants in the Indian Sub-Continent and Middle East.

Trupti is equipped with the knowledge of Brand Management, for which she developed a keen interest while pursuing her MBA with Marketing major from the premier institute, Symbiosis Centre for Management and Human Resource Development, Pune.

Her varied industry experience includes different roles such as Marketing Energy Management Systems at Larsen & Toubro (she is an engineer from the esteemed V.J.T.I., Mumbai); to designing Visual Merchandising solutions at the FMCG major Perfetti Van Melle; to managing the quality of Service Delivery for a telecom industry major, Idea.

This enriching corporate journey only strengthened her belief that – “Regardless of age, regardless of life-position; regardless of the business we happen to be in; we all represent a brand – our Personal Brand. This Personal Brand can be developed for the advancement of our personal and professional lives.”

With this strong thought, came the motivation and passion to build “Identity”; which has potential to evolve the many entities it works with – individuals or corporate alike.

Trupti has been fortunate enough to have the opportunity to travel across many countries across the globe from the Middle East to Europe, to North America and Asia. She considers these as learning experiences which have deepened her understanding of the various people and their social and professional cultures.

Her passion for studying people led way to studying with them – the vocation Training! (She considers each training opportunity as one to learn too!!). Her training programs are hence innovatively designed to be highly engaging and participative.

As an Image Consultant, Trupti has conducted workshops and training programs for varied groups, having participants ranging from the finance industry, IT industry, HR professionals, language professionals and also homemakers and students with different backgrounds.

She also works with individual (one-on-one) clients to help them to develop a strong and authentic “Identity” with a winning edge. She deals in the various elements of Image – comprising different aspects of Appearance, Behaviour and Communication (Vocal and Verbal).

Trupti would be enthused to facilitate you in crafting your best Identity!

Word from our Customers

Customers in all field

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Dressa Stone Fashion Model

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Mona Sho Manager